Why should you write evergreen content for marketing your products and services online? Often, I’m asked this question and the simple answer is that once it’s online, it’s there forever.
This doesn’t mean you can’t play the seasonal marketing templates, games, and events for what they’re worth, but the key to playing those is to do so with content that will be popular next year at the same time, too. But what does that mean? When you’re writing content for your blog, or as a guest post, you want to grab the most traffic available for that topic. That’s the purpose of writing content.
READ: Did you Blow the Budget?
Create Evergreen Content
There’s always content that will become irrelevant when it’s time is past, but a huge majority of what you write should be just as important to know in thirty years as it is today. Contrary to what the ‘kids’ believe, the world hasn’t changed a whole lot since my grandmother was a child, and I’ll share that secret with you in a moment. But you don’t have to come up with new content every week, just FRESH content. Big difference.
Celery is still celery whether it’s crisp and fresh or stale and soggy. But we all prefer it crisp and fresh.
When you write to your reader, and give each reader a purpose to listen, your content will be fresh for everyone… There won’t be soggy, woody, spots that don’t make a lot of sense. Most of the time, everyone will get the best takeaway, when you focus on the solution and offer it up in a clear, fresh voice.
Marketing Your Product
When you post your products online in graphics, or in content, your product becomes part of the information highway landscape for the long haul. Even sites that have been eliminated for a decade or more can be found if you know where to look. What you say about your product will remain visible indefinitely. So make sure what you say is good for the long haul.
Of course, things change…
And when they do, you’ll want to update most of the information you’ve posted online. But even then, know that what’s been said before is usually still available – somewhere.
The key to marketing your product online is making it attractive to the buyer. There are a few ways to do this, none of which will be misrepresenting your product or hyping the value in any way.
- Show the real benefits of having or using your product.
- Include a definite description of your product or service.
- Present the product in a descriptive format that reveals usefulness of having it.
- Give an open view or sample of the product.
- Include testimonials of your product.
These are all useful and beneficial ways of presenting your product online, or in print media. Both printed and online media open the door for marketing your product to a huge group of people.
Market with Spanish Peaks Ads!
Learn how you can become famous and recognized for writing about your business, about your lifestyle, and about your community. These incredibly helpful writing tips will give you insight into the wealth of opportunity available for marketing your products, services, and business both online and off.
Why do you need a website in these times of marketing hometown businesses, or starting up your Main Street business?
Some believe your business on Main Street is enough to get you seen, bring your business to the people, and build your market. But in today’s internet based market your consumer has probably searched online to find the best deal before they came to your store front. They probably found your store front from Google Maps, or some other form of search, before they show up. And more than likely, they’ve made their buying decision before they come into your store.
Yes, you do need a website, to be sure you’re presenting the BEST of what you offer to the vast market available online.