Traffic Generating Blog Posts – begin with keyword based titles and keep on generating traffic from there. The best blog posts are interactive and involve links to other websites, inbound links to other blog posts, and highly interactive, engaging photos and graphics that link to relevant content.
About 60% of our current blog posts are paid writes (which means we have paid writers who create them for paying clients). These writers know instinctively what kinds of graphics will generate attention, how to tag them, and where to link them to drive traffic to the ultimately desired link, payday!
Clients get the best results when their blog posts have a good number of interactive links, within the site, and outside the site, featuring specific directives to directly relevant content.
Writers for Spanish Peaks Ads meet to discuss the best options for promotion and development of blog posts, creative advertising, and content management. Expectations are high within the ad company. We’ve perfected the innovative marketing concept of content marketing within the confines of a community centric blog.
Some content meets community guidelines, and other content is developed to pull in traffic from outside the community. What needs are developing within the community?
- Business Consulting
- Business Development
- Marketing for local businesses
- Community Connections
- Lead Development
There’s so much more to a blog post than simple communication. When you know what is important, and how to drive traffic with blog generated content, the rest of the story is profit!
High Traffic Generating Blog Posts Mean Business
The best blog posts generate from a checklist, complete, custom discussions that meet effective profile requirements to attract your specific prospective clients. It is our business to know who your client will be, what similar businesses they’ll be interested in, and how to capture their attention. One of the key elements of that is connecting like-minded content through interlinking keyword phrases.
READ: Sponsor Blog Posts
Or best practices position your blog post within a stellar active discussion, generating flow of traffic from one blog post to another, keeping the reader onsite as much as possible until they make the decision to click on a buyer link. We practice these interactive marketing efforts to both advertising clients and consumer clients. To separate the two, we use active categories, focusing each topic on a dynamic segment of our readers.
Best opportunities for buyers mean we give customers exactly what they’re looking for using search engine optimization to sell your products and services. We want your buyers to KNOW who you are and what you do in every blog post we create for you.
First Impressions Matter –
Headlines sell. But more importantly, headlines, sub-headers, and focus content leave a valuable impression on your reader, so we do our best to make them memorable. We create a memorable experience, focusing on the business owner, creating a go-to standard of excellence in your industry with YOU in the picture.
Blog posts featuring your business are interactive with industry influence. We provide information, citations, and references for our messages, including other blog posts, and discussions, creating trust, authority, and industry influence. We encourage your readers to recommend their friends, and click on your links to work directly with you, in your business.
Our blog posts are designed to direct a conversation to open doors, invite clients to contact you, bring new business to your door, and instigate client opportunities.
We start the conversation and introduce you to the client. Our methods work. They are effective and helpful in most marketing situations. You gain an opportunity to connect more often.
Opportunity to Improve Your Position –
Once you’re in communication with your client (they’ve clicked on your link), then you get an opportunity to show them more information, offer them insights into your business, build a relationship with them, or possibly even sell them a product. The opportunity is there…
How do you take it further?
- Offer something of value, a reason for your customers to connect on your website. Invite them to click your link to further identify the solutions they’re seeking.
- Improve up on the content found here. Offer something more. Give them an opportunity to connect directly with you, via phone, email, or perhaps a newsletter with substantial content?
- Open the door to communication with more value, a direct connection to your private mentoring group, or access to the “top tier” of your business.
Often the most powerful content dies at the end of the page, because there’s no call to action provided that gives the reader a next step.
Our team of experts will always offer the reader a next step to your website, or contact information, if you allow us to do that. We are here to promote you!
Show up for the Call to Action
So often, we post a call to action at the bottom of the content expecting something more to happen and the reader follows the next step, only to be disappointed. Why? Why isn’t there a solution on the other end? Did the writer mislead the reader? No… Not really. The author of the content gave the reader the directive intended, and actually followed through to suggest the marketing client provide what they promised, but the marketer doesn’t understand the process.
Therein lies the key.
When the marketer, the advertiser in most cases, understands that their job is to capture the click once it’s made… They begin to focus on the reader and why they’ve come to their site.
Why would a reader click on the link?
Generally, they click because they want the solution offered in the ad. Are you providing that solution?
Do you provide your customer any value once they click away from the content?
Call to Action –
Invite your customers home. Bring them to the solution. Give them answers. Show them, you’re there for them. Prove it.
Before you can sell them a single thing, they have to know they can trust you. Your call to action, the resource box portion of your content, has to offer value. And then, more than ever, you must fulfill the promise. Give them what you tell them they’ll get.
Make it easy.
Use the call to action wisely…
Back in the day, when internet marketing first became “a thing” the key concept was to give people one option. Take away their choices, tell them what to do, provide one link. Never give the reader an option to opt out of your resource box, only an option to opt in.
Readers learned that there’s a tiny X in the upper right corner of every web page. They can opt out.
The result of that knowledge, is that better marketing is required to convince the reader to stay on the page, or give them options they want to see. If you provide what they want, they will stay. They will read what you offer. And if they trust you at the end of the game, they will buy what you offer.
In most cases, those who buy what you offer expect you to fulfill their expectations. And you do.
But you have to move them from looking at your information to purchasing what you offer. That happens with the fulfillment of your call to action.
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