By Jan Verhoeff
The deadliest mistake in the world for an Article Marketer is writing a resource box that bores the readers, leaves readers wondering what to do, or tells the readers more than they want to know about the writer. Give it up! Write a Resource box that gives the reader MORE information, a viable solution, and specific directions.
Your resource box should give the reader MORE of the high-quality information and valuable content they found in your article. Show them that you value their time and want to continue giving them excellent information they can use in their business and lives.
Value Driven Resource Box
Offer them a credible solution for the problems your article revealed in their lives and business, tell them you have the solution and provide a resource that works. If your resource falls flat, your whole article was worthless. There’s no punch in a power-pack with no source of power.
Don’t leave your reader wondering about in the desert with no obvious directions. Provide a call to action that tells them what to do next. Now that you know what your problem is, click on this link COFFEE right here. Nothing eliminates confusion like specific directions given at the height of confusion.
Active CALL to action
Calm your reader with viable, actionable steps that will take them directly to the solution they’ve been waiting for and don’t stop in the middle for another meandering trail of discussion and sightseeing. If they already know what they need, just take them there and give it to them.
READ: Blog Posts Sponsored Ads
Do you have a story to tell? A message the world needs to hear? Is your business the best solution EVER, and you want to share it?
Click on the banner below and find out how you can help more people by building your own message to the world:
© 2009 – Jan Verhoeff